INDUSTRY:

BLOCKCHAIN // NFT

CLIENT:

SPEC PROJECT

YEAR:

2024

EXPERIENCE:

BRANDING // UX/UI

SHOOT FOR THE MOON.

Figma for the team.

To streamline workflows and boost design efficiency across the team, I completed a Figma training program with the goal of onboarding the platform as a core design tool. The focus was on improving our team’s understanding of Figma’s full capabilities; from component-based design to real-time collaboration, all while minimizing cumbersome manual tasks that slow down production.

As part of the training, I developed a fictional brand (Moon; an NFT marketplace) and prototype, building out the branding, design system, and interactive assets, all within a focused 60-hour sprint. Though entirely concept-based, the project was an opportunity to explore Figma’s utility in a hands-on, engaging way while creating something functional, well-branded, and genuinely fun.

The result? A creative playground with real-world application, and a faster, smarter workflow for our team moving forward.

More to explore.

Curious about what brand we can build together? Let’s bring something extraordinary to life!

+1.781.864.7423
dan.pye@icloud.com

All rights reserved,

Daniel Pye ©2025

Curious about what brand we can build together? Let’s bring something extraordinary to life!

+1.781.864.7423
dan.pye@icloud.com

All rights reserved,

Daniel Pye ©2025